Sustainable Success!
We are here to enable you to manage the business and value you create from today to tomorrow in a perfect way and gain sustainable competitive advantages.
Route-to-market Strategies
What we do: To navigate companies through our market entry oriented analysis and research, to inform about strategic and alternative markets and, unlike any others, to apply these strategies on the field for our business partners.
Creative
Our strength: To support companies to develop their corporate creativity in order to reach their potential.
Result-oriented Solutions
Our difference: In order to get the best result, to propose result-oriented solutions instead of standard approaches and to develop company, market and target specific solutions.
About Us
We are ready to share our experience, expertise and planning ability!
We are a consulting company established to provide creative and result-oriented solutions tailored for the needs.
Our reason for existence is to develop strategies suitable for all functional needs of companies, especially sales and distribution, and to seek new markets, to ensure that they reach their targets and to contribute to their value focused development.
OUR VISION
To become a reliable business partner!
- To be a reliable business partner for the companies we represent with our unique operation capability in the field.
- To be preferred by offering result and sustainable growth focused innovative solutions to our business partners.
OUR MISION
Providing strategic sales/
distribution management services
- To provide sales office services to companies we represent in Germany, the Netherlands and Belgium for market entry and sustainable profitable growth.
- To provide management consultancy services to small and medium sized companies to make functional or holistic restructuring and sales / distribution (route to market) strategies more efficiently.
Our Values
7 principles of KAV Consulting
Corporate
NEWS FROM US
OUR SERVICES
We believe in working in the field in order
to achieve our goals.
We are passionate, knowledgeable and experienced!
We provide consulting and sales/distribution management services in Turkey, Germany and the Netherlands.
We apply the tracking and reporting systems, in order to measure the results of our works that are specially planned and implemented in accordance with the strategic goals of the companies.
We track and report all of our activities that are specifically planned and executed towards our clients’ strategic goals.
BUILDING STRATEGY
Defining brand position and strategy, pricing and promotion strategy aligned with corporate goals. Understanding market dynamics. Conducting competitive analysis...
RtM STRATEGY
Defining the right channel and distribution strategy...
CHANNEL BUILDING
Restructuring current go to market strategies if needed. Partner evaluation and identifying best business partners. Executing value-creating deals...
OPERATIONS MANAGEMENT
Implementation and management of strategies. Distributor management, sales management. Creating in store excellency...
TRADE MARKETING
Effective planning and execution of trade marketing strategies to achieve sales results...
REPORTING
Periodic channel sales, distribution and distributor analysis reports. Trade marketing ROI reports. Ad hoc field reports...
OUR TEAM
We share our experience with you!
We are a team that pursues the same goal by targeting the best
with our different areas of expertise.
Volkan Tüzel
Managing Partner
Volkan Tüzel graduated from business administration faculty of Istanbul University in 1992, and after finishing his M.B.A. at San Francisco University, he started his professional business career in Eczacıbaşı Girişim as trade marketing manager in 1996 and continued as the national key account manager, sales manager, assistant general manager and general manager, and finally as sales vice president in Eczacıbaşı Consumer Products Division and became the managing partner of the KAV consultancy.
Kadir Yıldırım
Managing Partner
After graduating from business administration faculty of Istanbul University in 2006, Kadir Yıldırım started his professional business career as a sales representative in Efes Beverage Group and continued as a product manager at Hitit Seramik. Then he worked as a key account manager, customer manager, senior customer manager, regional sales manager and then sales manager at Eczacıbaşı Tüketim Ürünleri. Finally he worked as sales and business development director at Anka Gmbh and managing partner of KAV consultancy.
Ömer Alp Karahan
Managing Partner
After graduating from business administration faculty of Istanbul University in 1989 and completing the financial management graduate program at the same university in 1991, Ö. Alp Karahan started his professional business career as a broker at Istanbul stock exchange, Boğaziçi Menkul Değerler A.Ş. and continued as assistant GM responsible for customer portfolios. In 1994 Alp started working in Eczacıbaşı Girişim as an account manager. Then he became Antalya and Istanbul regional sales manager, trade marketing manager, traditional channel sales director, national channel sales director, and national sales director and finally has been on the managing partner of KAV consultancy.
Çağla Gül
Proje Danışmanı
She was born in 1972 in Istanbul. She studied at Üsküdar American Academy for Girls and graduated from Boğaziçi University Business Administration in 1994. Worked in marketing and sales management positions in Eczacıbaşı- İpek Kağıt, Frito-Lay, Danone and Pamukbank Retail Banking. Between 2004-2009 she worked as Sales & Marketing Manager at the Consumption and Office Products Department at 3M. She worked as Marketing and Sales Director of Kanyon Mall between 2009-2019. She signed many internationally awarded projects for Kanyon. Lastly, she worked as the Sales and Marketing Director of Istanbul Modern Art Museum. She is a member of the Women Leadership Platform in Real Estate and Corporate Communicators Association (KID).
İçim Er
Project Consultant
Er, who started her career in 1992 as the Customer Director at Pars McCann Erickson, joined Philip Morris SA in 1996 as Assistant Brand Manager. She worked as a Brand Manager at the same organization between 1997-2000. Er, who served as the Communications Manager responsible for Central Europe, Middle East and Africa in Philip Morris International Switzerland in 2000, worked as Global Brand Manager in the same organization between 2002-2004 and in 2005 as Philip Morris Marketing Manager in Spain. In 2006, Turkey from rotating, then Sütaş and Pınar Food has performed the duties of Marketing Director. Between 2008 and 2017, Eczacıbaşı İpek Kağıt San. ve Tic. Inc. She also worked as Marketing Director. İçim Er completed her undergraduate education at Boğaziçi University Business Administration Department in 1992.
Burcu Bilaç Ete
Project Consultant
Burcu Bilaç Ete was graduated from Boğaziçi University Industrial Engineering Department in 2002. She started her professional life in Danone Dairy Company as an assistant brand manager immediately after her graduation. She continued her career as a brand manager and trade marketing category manager in the same company. Then she worked as the Marketing Manager of Bizim Mutfak brand at Ülker Holding. Following, she worked as a Marketing Manager at İpek Kağıt, one of the Eczacıbaşı Holding companies, where she started working in 2011, and later worked as the Marketing Manager of Vitra Bathroom and Burgbad within Eczacıbaşı Building Products. In 2018, she founded Value Works Consulting and Training Company, where she still works actively. She became the Project Consultant for KAV Consulting.
What makes us different in consulting:
“Experience, Knowledge, Ability, Creativity"
OUR REFERENCES
Our Current Client Portfolio
We provide consulting and sales/distribution management services in Turkey, Germany and the Netherlands.
MARKETS
THAT WE DO BUSINESS IN
As KAV consultancy we are always with you!
CONTACT USOur Phone Number:
+90 212 288 01 36